商务英语口语之产品介绍 商务英语听说练教程 Unit 2:参观展会

商务英语听说练教程 Unit 2:参观展会  

Unit2 参观展会 visiting a trade show
Section A : Listening
1. Pre-listening Vocabulary
Gathering
Offering
Identify
Prospect
Member of the trade
The press
Perspective
Destruction
Device
Banner stand
Roof
Panel
Component
Enhance
Facilitate
Logo
2．Hush then listen
A trade show is an exhibition or a business gathering anized by panies that show their new products and services and also their latest offerings. Trade shows provide opportunities for panies to meet their customers
to pare their products to those of their petitors
to learn new trends and to identify new prospects. They also provide opportunities for customers to have the ability to closely examine petitive products. Trade shows are not open to the public and can only be attended by pany representatives
members of the trade and members of the press. One advantage of the trade show is that it shortens the time it takes for panies to look for the perspective customers
while the major disadvantage is that customers usually can not concentrate on many exhibitors and their products due to the distractions and the busy atmosphere.
In a trade show
they often use devices for displays including banner stands
books
and counters
and panel display
etc. The trade show booth is an important ponent of the trade show display. As it aims to enhance the brand and facilitates valuable for face to face contact beeen the panies and their perspective customers. All the above devices clearly display the pany logo and give customers a better understanding of the products or services being marketed.
Section B: speaking up
1. Typical dialogue.
1) Background information: At the north spring trade show
a Philippine dealer of electronic products
Winy Crews
is enquiring prices of the stand of a Chinese pany. Winy Crews
Ms. Fang Juan
sale representative of the Chinese pany.
2) Practical dialogue:
Winy Crews: Good morning
my name is Winy Crews. Here is my card. I’ve seen your exhibits in catalogues of your electronic stationary. Here is my list of requirements. Can you give me your lowest quotations
CIF Manila
Philippines?
Ms. Fang Juan: Thank you for your enquiry
Mr. Crews. Would you give us an estimated quantity you require
so as to enable us to work out the quotation?
Winy Crews: Sure I will
could you give me an indication of the price first?
Ms. Fang Juan: Here is our latest FOB price list. All the prices on the list are subject to a final confirmation.
Winy Crews: For how long does your quotation remain open?
Ms. Fang Juan: It’s open for seven days
the duration of the exhibition. When can you decide the size of your order?
Winy Crews: That will depend on your price. If your price is reasonable or if we can get the mission
we’ll place a large order.
Ms. Fang Juan: Aha! Generally we don’t allow any mission
but if your order is large
we will take it into consideration.
Winy Crews: Ok
I’ll be back to you tomorrow after I consult my head office in the Philippines.
Ms. Fang Juan: Then see you tomorrow.
2. Typical dialogue.
1) Background information: Mr. Black
sales manager of a farmer suety-cull plant
is going to publicize his product in a mini trade show. He is now talking the matter over with Mr. Lee
manager of LianTong Advertisement Co.
Ltd.
Mr. Black
Mr. Lee
2) Practical dialogue.
Mr. Black: First
allow me to give you a brief introduction of our pany. We are joint-venture with Canada and one of the largest manufacturers of medicine in Northeast China. In order to push sales of one of our new products into the market
our pany is thinking of attending the mini trade show held next month in the city. I wonder if you are interested in helping us in this respect.
It would be a great pleasure to us. But first of all
could you tell me what you want so that I can see where I could be your help?
First
we’d like to ask you to help with balloons with slogans on and working staff
etc.
No problem
we do have such facilities and we have etiquette ladies to help with the reception etiquette
and some guys to help explain and propagate your product.
That’s fine. In order to make our show well-known to people
I have prepared some straight forward literature in both Chinese and English.
I wonder if you can help us to have it designed more impressively and attractively.
Small case! It is our job. We’ll surely do well. We suggest you to put an ad in the local newspaper as well
as posts on the bullets to make the ing show widely known in the public.
Good suggestion! By the way
we are going to invite some famous doctors from the local hospitals to help us offer free medical diagnoses and advice to the public. So could you please make a list of the doctors possibly invited?
That’s sounds a good idea. I’ll think about it and contact them.
4
Vocabulary A:
Dialogue 1
Exhibit
List of requirements
CIF Manila
Indication
FOB
Price list
Subject to final confirmation
Open
Commission
Place an order
Head office
Take … into consideration
Dialogue 2
Joint venture
Push sales
Attend
In this respect
Balloons with slogans on
Working staff
Facilities
Etiquette lady
Reception etiquette
Guide
Propagate
Straight forward
Literature
Post
Bullet
Free medical diagnoses