扎克伯格的简介 扎克伯格计划收回脸书的实际控制权

扎克伯格计划收回脸书的实际控制权  

Mark Zuckerberg has dominated the desktop inter. He's dominated the mobile inter. Now he's going to dominate Facebook itself
and the pany is probably going to let him.
The big news that came out of Facebook's quarterly earnings report is that the pany is making more money
from more users
being shown more adverts – and more profitable adverts at that.
The numbers are
well
big. Its userbase grew from 1.44 billion to 1.65 billion. Once upon a time
the number of people on Facebook grew fivefold over the course of a single year; it can't do that anymore
because there aren't enough people on the Earth.
这些数字很大。它的用户羣从14.4亿增长到16.5亿。曾几何时，脸书用户的数量在一年中增长了超过5倍；当然它现在已经做不到了，因为地球上也根本没那么多的人。
More users is nice but that's not why Facebook is on top of the world today. Instead
it's about where those users are: on their phones. They also stayed on the site more. The average user now spends.50 minutes a day on Facebook
Messenger and Instagram.
Goodbye links to news sites
hello "Instant Articles" – the same thing
but served from Facebook's servers
in Facebook's app and often with Facebook's adverts.
The same switch happened in video
where Facebook aggressively pushed its own video product ahead of links to petitors such as YouTube and Vimeo.
Those efforts bined to make the pany's mobile ad revenue jump by 57% in the first quarter
from $3.3bn to $5.2bn
with each user worth $3.32 over the quarter
up from $2.50 last year.
Founder and chief executive Mark Zuckerberg wields a huge amount of influence in the pany
and while the pany's results are this good
investors are happy to let the state of affairs continue. So Zuckerberg is pushing it just a bit further.
He already holds a disproportionate amount of "class B" shares
which carry 10 votes in internal debates pared to the one vote guaranteed by a "class A" share.
Now
the pany has proposed a three-to-one stock split in its quarterly results
which would give each Facebook shareholder o additional
non-voting shares for each single share they already hold. Those non-voting shares can be sold without relinquishing any actual control
which is perfect for Zuckerberg
who has mitted to giving away 99% of his Facebook shares to charity over the course of his lifetime.