美国地道美语 纯正地道美语 第272期(外教讲解):推迟回答问题

纯正地道美语 第272期(外教讲解):推迟回答问题  

Mr. Ford: It needs to be directed and focused at our target consumer, and needs to be pitched at exactly the right level. The question we must first address is of course, who is our target consumer and secondly what do they expect from the next generation Alpha lap-top?,Mr. Ford:Let’s first of all tackle the first question. Our target consumer for the x420 is the middle class, white collar worker with an above average ine. However, as we mentioned before the total number of puter owners is expanding rapidly and we need to broaden our audience for this product.,Mr. Ford:For example, the x420 is also ideally suited to the younger student sector,who might use laptops both for study and gaming. There is no doubt that.,Audience Member:Mr. Ford, if I could just interrupt a moment. You say that the puter is suitable for students, but don’t you think the price of the x420 is just too much for most students?,Mr Ford:Well, that’s a fair point. If you don’t mind I’d like to tackle your question a little bit later in the Q and A section. Is that okay?,Audience Member:Yes,sure.

Mr Ford:Okay, so as I was saying we have an exciting campaign planned for the x420. Firstly, we will have a nationwide television campaign, as well as advertising on radio and also in many puter publications. We also intend to…,Audience Member: I’m sorry to stop you Mr. Ford, but do you really think that a television campaign is cost effective. I mean, how much is that going to cost?,Mr Ford: Well I don’t have the figures to hand, but I’d be happy to discuss those figures with you after the presentation. Okay let me just go on to talk a little more about the exciting campaign we have in store.

,untapped a.未开发的,developing market 发展中的市场,mature markets 成熟的市场,marketing message营销信息,tackle v.处理,white collar 白领,Q and A 问答
,想一想再看,v. 变宽，伸广,想一想再看,adj. 成熟的，(保单）到期的，考虑周到的
,想一想再看,adj. 合适的，适宜的
adv. 合适,想一想再看,adj. 有效的，有影响的,想一想再看,adj. 巨大的，庞大的,想一想再看,v. 打断，打扰，中止，中断
n. [计算机],想一想再看,n. 挑战
v. 向 ... 挑战,想一想再看,n. 住址，致词，讲话，谈吐，(处理问题的)技巧
intend[in'tend],想一想再看,vt. 想要，计划，打算，意指,想一想再看,n. 陈述，介绍，赠与
n. [美]讲课，报告,Mr. Ford:需要订位和关注我们的目标顾客，还需要把握好顾客的需求层次。我们必须提出的问题：谁是我们的目标客户？顾客希望下一代Alpha笔记本是什么样的？,Mr. Ford:我们先来处理第一个问题，x420面对的消费羣体是中层阶级，平均工资较高的白领。但是，我们提到过使用计算机的人数在飞速上升，我们需要拓展产品的消费羣体。,Mr. Ford:比如，x420也适合于学生羣体，他们用笔记本来学习和完游戏，那是毫无疑问的。,Mr. Ford:Ford先生，能打断你一下吗？你说笔记本也适于学生，但是你不认为x420的价格对大多数学生来说太高了吗？,Audience Member:问得好。如果你不介意，我想在稍后的“问答环节”回答你的问题。好吗？,Mr. Ford:当然可以。,Audience Member:我刚才说我们有销售x420的团队。首先，我们有全国电视团队，以及广播和许多计算机出版物中的广告。我们还打算……,Mr. Ford:很抱歉打断你，但是你不认为电视团队的花费很高吗？我的意思是，那要花多少钱？,Mr Ford: 我手上没有数字，但是我愿意在讲话后和讨论这些数字。我们来谈下商店中的销售团队。,想一想再看,v. 变宽，伸广,想一想再看,adj. 成熟的，(保单）到期的，考虑周到的
,想一想再看,adj. 合适的，适宜的
adv. 合适,想一想再看,adj. 有效的，有影响的,想一想再看,adj. 巨大的，庞大的,想一想再看,v. 打断，打扰，中止，中断
n. [计算机],想一想再看,n. 挑战
v. 向 ... 挑战,想一想再看,n. 住址，致词，讲话，谈吐，(处理问题的)技巧
intend[in'tend],想一想再看,vt. 想要，计划，打算，意指,想一想再看,n. 陈述，介绍，赠与
n. [美]讲课，报告,