抖音里火的迪士尼女生 抖音从迪士尼挖高管来做CEO了

抖音从迪士尼挖高管来做CEO了  

Teenagers may not know the name Kevin Mayer
but he's about to play an outsize role in their lives.
The longtime veteran of the Walt Disney Company just became the CEO of TikTok. In doing so
Mayer will take the reins of an app whose bedazzling hold over Gen Z has made it one of the most influential
albeit controversial
platforms of the COVID-19 era.
Mayer has been with Disney since the early 1990s—minus a stint as the CEO of and other ventures—and he's helped shepherd along the acquisition of some of its most consequential brands
including Pixar
Marvel
and Lucasfilm.
Mayer从20世纪90年代初开始就职于迪士尼，其间还担任过花花公子和其他公司的首席执行官。他参与了迪士尼对一些大品牌的收购，包括皮克斯、漫威和卢卡斯影业。
More recently he's bee known for his pivotal role in the launch of the all-important Disney Plus streaming service. Mayer was thought to be among the most obvious potential successors to outgoing CEO Bob Iger
but he was passed over for Bob Chapek
who ran Disney's theme parks unit.
Mayer's departure from Disney may not be a surprise
but his move to TikTok is unexpected. The app
owned by China-based ByteDance
is at a crucial moment in its short history—seeing enormous growth during the pandemic lockdowns but facing increasing criticism over its data-collection practices
particularly as they relate to its young users. As it rises in influence
the pany will surely face a growing drumbeat of intense media and regulatory scrutiny.
In contrast
Disney has never been more vulnerable
with the coronavirus pandemic having ravaged nearly all of its core business units
from the shuttering of theme parks and movie theaters to ongoing interruptions to its production schedules. Mayer
whatever else is motivating the move
is jumping ship at an opportune time.
According to The New York Times
Mayer will be replaced by Rebecca Campbell
a rising star at the pany who most recently served as president of Disneyland.