底乐檬 露露乐蒙收购居家健身初创公司Mirror

露露乐蒙收购居家健身初创公司Mirror  

As the appeal of at-home workouts has bee more ubiquitous during the pandemic
Lululemon
the athletic apparel pany
is going all in on the craze.
The pany said Monday that it has entered into an agreement to buy home exercise startup Mirror for $500 million. The startup sells an immersive mirror through which customers can participate in fitness classes and personal training sessions.
In a statement
Lululemon CEO Calvin McDonald said the pany looks forward to working with Mirror to "accelerate the growth of personalized in-home fitness."
露露乐蒙首席执行官Calvin McDonald在一份声明中说该公司期待与Mirror合作，“加快个性化居家健身的发展”。
Mirror
which launched in September 2018 and has raised $72 million from investors including Lululemon
is one of several panies changing the fitness landscape by making it easy for anyone to engage in live or on-demand interactive workout classes from the fort of their home — with a substantial price tag. Mirror costs nearly $1
500 before tax and installation fees
plus ongoing subscription fees of $39 per month (for up to six people in a household) to access its on-demand or live classes. Personal training sessions run an additional $40 each.
While taking classes like cardio workouts
yoga and boxing
customers can see key metrics like their heartbeats-per-minute (or BPM) and calories burned. The device
which is controlled by an app on your phone
es with fitness bands
a stand and a Bluetooth heart-rate monitor.