苹果春季发布会新机 Apple Watch发布会概括 最高价12万

Apple Watch发布会概括 最高价12万  

Apple made its case for consumers to buy its forthing smaratch
positioning the device as a way to handle the brief interactions that fill our days
from meeting reminders to short messages to calling for a car。
Other technology panies have introduced smaratches in recent years
but they've failed to gain widespread adoption because consumers struggled to find a pelling use for the devices。
Apple hopes to change all that with a tool that presents users with bite-size chunks of information and saves people from the hassle of reaching into a bag or pocket for a phone
while offering new ways to municate through taps and vibrations。
苹果希望改变设备中以比特大小信息块驱使用户从口袋里摸索手机的现状，通过点击屏幕和振动的形式实现用户之间的沟通。
"Apple Watch can be an incredibly rich and an integral part of your life
" chief executive Tim Cook told a media briefing in San Francisco. "Apple Watch is the most personal device we have ever created."
Apple said "thousands" of apps had been developed for the watch
and showed off apps from WeChat
Major League Baseball
American Airlines
Instagram and Uber。
Apple said the watch will be available in a wide range of designs and prices
from $US349 to $US17
000 for gold-cased versions of the most expensive model
Apple Watch Edition. Apple said the variety aims to reflect the personal nature of the device。
For the Apple Watch Sport with an aluminum casing
Apple said prices will start at $US349 to $US399 depending on the size of the face. The stainless steel Apple Watch starts at $US549 to $US599. The high-end Apple Watch Edition starts at $US10
000
making it one of the most expensive products Apple has ever sold。
The watch will go on sale on April 24 in nine countries
although the pany will start accepting pre-orders on April 10. Apple said the watch will have 18 hours of battery life and will be able to conduct phone calls。
Apple Watch is the pany's first all-new product since it introduced the iPad in 2010. One of the biggest questions hanging over Apple's incredible success is whether it is sustainable as the pany branches into new corners of the electronics world。
The smaratch market is still nascent. A slew of petitors from established names like Samsung Electronics
and LG Electronics to lesser-known startups like the Pebble and Fitbit have introduced offerings aimed at creating demand for wearable devices
but most have failed to gain momentum。
As it did successfully with the iPhone and iPod
Apple is trying to re-define a new product category with a sleek and thoughtful device. For Mr Cook
it also is a chance to prove that Apple can still produce the types of breakthrough products that defined the pany under his predecessor
Apple co-founder Steve Jobs。
正如iPhone和iPod的成功，苹果正常时改良新产品种类，目标为圆滑且体贴的设备。库克表示，这也是一个促使苹果在产品设计上突破的机会，符合苹果公司的前任设计师乔布斯的设计理念。
In addition
the pany unveiled a new 12-inch MacBook that Apple calls its thinnest ever with a battery that can last all day. The device weighs o pounds and also will be available in gold. Prices start at $US1
299
and it will start shipping April 10.
At the event
Apple also showed off new sofare called Research Kit
which will help researchers and medical practitioners gather and anise patients's medical data through the iPhone。
The kit will be released next month. Apple said all data would be private and that the pany wouldn't see it。
Marketing the Apple Watch
meanwhile
won't be as simple as marketing past Apple products. The iPod was a way to carry a music collection in your pocket. The iPhone was a mobile phone plus inter device
with a revolutionary touch screen. Apple sold the iPad as a simpler way to browse the web
view photos and watch videos。
Still
analysts expect Apple's brand appeal and the pany's loyal customers to make Apple Watch the most successful wearable device on the market。