一方巨擘 中国互联网巨擘加紧争夺O2O市场

中国互联网巨擘加紧争夺O2O市场  

Chinese fans of fried chicken will soon have a new way of paying for their food fix after Alibaba’s Alipay payments unit hooked up with KFC.
It was the biggest move by a Chinese emerce group to diversify through an online-to-offline (O2O) deal.
Alipay’s agreement with KFC China — the country’s biggest food delivery business with 5
000 restaurants across 900 cities — was followed by search engine Baidu saying it would invest Rmb20bn ($3.2bn) over the next three years in Baidu Nuomi
its Groupon-like marketplace.
支付宝与肯德基中国（中国最大的食品递送业务，在900个城市拥有5000家餐厅）宣布达成协议后，搜索引擎百度(Baidu)表示，将在未来三年期间向“百度糯米”（类似于高朋Groupon的团购网站）投资200亿元人民币（合32亿美元）。
Analysts said the focus on O2O — where customers use smartphones to find
order and pay for goods from food to ride-hailing apps — marked a shift in the industry as growth slowed in pure online sales.
Emerce groups such as Alibaba have chased growth by buying into “bined channel” merchants
which have an online and offline presence.
Alibaba’s deal with KFC will be the biggest partnership with retailers to allow customers to pay by scanning bar codes using Alipay’s smartphone app.
KFC will be the third big retailer to accept Alipay after Walmart and Carrefour began doing so this year.