您现在的位置是:首页
>
爱斯基摩语 由于种族主义风波,爱斯基摩派雪糕要改名了
由于种族主义风波,爱斯基摩派雪糕要改名了 Dreyer' Gra d Ice Cream a ou ced thi week that it E kimo Pie ice cream ar will

由于种族主义风波,爱斯基摩派雪糕要改名了
Dreyer's Grand Ice Cream announced this week that its Eskimo Pie ice cream bars will be getting a new brand nameacknowledging in a statement that the current name is "derogatory."
In a statement obtained by Fox Business
Dreyer's Grand Ice Cream
the U.S. subsidiary for Froneri
which acquired Nestle USA Ice Cream late last year
said that the move is part of the pany's larger review of its products.
"We are mitted to being a part of the solution on racial equality
and recognize the term is derogatory
" said head of marketing for its parent Dreyer's Grand Ice Cream Elizabell Marquez in a statement obtained by the outlet: "This move is part of a larger review to ensure our pany and brands reflect our people values."
在媒体获得的声明中,其母公司醉尔斯冰激凌的市场营销主管Elizabell Marquez说:“我们在解决种族平等问题上也在尽自己的一份力,我们承认这个品牌名称用词不当。除了这一举措之外,我们还会进行更大范围的审查,以确保我们的公司和品牌能反映人民的价值观。”
It's not clear when the change will occur or what the new name will be.
The ice cream bar
which is vanilla ice cream with a chocolate coating
and was America's first chocolate-covered ice cream bar
was patented in 1922. As Smithsonian Magazine pointed out
its name "traded heavily on a stereotype" of indigenous people in the Arctic. You can read more about the word and why it's considered to be a derogatory term by many here.
This news es as several food brands have pledged to change or reevaluate their packaging because of images and names that have racist origins. Just last week
Quaker Oats announced it would be changing the logo and name of its Aunt Jemima brand
acknowledging that its "origins are based on a racial stereotype." Mars also announced that it would "evolve" its Uncle Ben's branding and Conagra Foods told Forbes on Wednesday that it has "begun a plete brand and packaging review on Mrs. Butterworth's."
很赞哦! (1057)