一线奢侈品牌排行榜 全球最具价值品牌发布

全球最具价值品牌发布  

Top brands boost value
The world's most valuable brands have seen their total brand value increase by 5.9% despite the economic
social and personal impacts of the COVID-19 pandemic
a report released on Tuesday has found.
The total brand value of the top 100 brands has reached $5 trillion
equivalent to the annual GDP of Japan
according to the 2020 BrandZ Top 100 Most Valuable Global Brands report
which was released by global munication services provider WPP and Kantar.
全球通讯服务供应商WPP和凯度联合发布的“2020年BrandZ最具价值全球品牌100强”排行榜显示，排名前100名的品牌价值合计达5万亿美元，相当于日本的全年GDP。
These brands have been more resilient and less volatile during the pandemic than they were in the global economic crisis of 2008-09
adding $277 billion of brand value growth over the past year
the report said.
US brands represented more than half of the top 100
with Amazon maintaining its position as the world's most valuable
followed by fellow technology giants Apple and Microsoft.
Asian brands represented a quarter of the top 100
with 17 from China
including Alibaba and Tencent in the top 10.