实用的商务英语 商务英语口语对话:目标消费者

商务英语口语对话:目标消费者  

A: What's our target audience for this campaign?

B: This go-around we're focusing on new moms
families with median ine and one or more Children under the age of o.

A: Do you think that's much different from the soccor moms we tailoredthe last campaign for?



B: Well
there are some similarities that e up. Because both groups are made up of mothers… so as before
we can play up on maternalinstincts
hygiene
safety
along those lines. But that being said
there are some specific differences that e into play because we are dealing with mothers of infants here.

A: Right
that makes sense. What's the average age?

B: Demographics say an average age of 28.7
educational background of university or post-grad
annual household ine of 40-50K a year.
来源:恒星英语-口语频道
Tailor: to make or adapt something for a particular purpose
a particular Person
etc. 专门制作;订做 ~ sth to/for sb/sth
Special programmes of study are tailored to the needs of specific groups. 制订特殊课程
以满足特定羣体的需要.
Most travel agents are prepared to tailor travel arrangements to meet individual requirements. 为了满足个别需要
大多数旅行社都愿意做出专门的旅游安排.

Instinct: a natural tendency for people and animals to behave in a particular way using the knowledge and abilities that they were born with rather than thought or training 本能;天性 ~ (for sth/for doing sth) ~ (to do sth)
maternal instincts 母性
Children do not know by instinct the difference beeen right and wrong. 儿童并非生来就会分辨是非.
His first instinct was to run away. 他的本能反应就是逃跑.
Horses have a well-developed instinct for fear. 马天性易受惊吓.
Even at school
he showed he had an instinct for(= was naturally good at)business. 他早在求学时期就表现出有经商的天赋.
Play: the activity or operation of something; the influence of something on something else 活动;作用;影响
the free play of market forces 市场力量的自由调节作用
The financial crisis has brought new factors into play. 财政危机已引发了新的变数.
Personal feelings should not e into play when you are making business decisions. 为公事作决策不应掺入个人感情成分.

来源:恒星英语-口语频道