商务会面英语口语情景对话 商务英语口语对话:促销活动

商务英语口语对话:促销活动  

M: What kind of promotional events are scheduled for the new product line?

F: Marketing has us set up with product launches in five major cities
as well as some sponsoring events throughout the year. All together
there will be 15 events.

M: What kind of sponsoring are we talking about? I don't know how effective sponsorship really is…

F: It's not what you're thinking. These events will give us a wider exposure than most. Take the tri-city marathon for starters. This is a highly publicized event. The television exposure alone will nearly double our customer awareness.

M: Other than the marathon
what else is on the list?

F: We've got a spot in Olympic Stadium sponsoring one of a team's equipment
then a rally for cancer research
and a connection to the inner-city education program.

M: Sports
medicine
education… seems kind of random
don't you think?

F: It might seem that way
but this events were all carefully chosen based on marketing research. These are the events that our customers and potential customers care about.
来源:恒星英语-口语频道
Sponsorship: financial support from a sponsor 资助;赞助款
a $50 million sponsorship deal 5/f000 万元的赞助协议
The project needs to raise £8 million in sponsorship. 这个项目需要筹集 800 万英镑的资助.
We need to find sponsorship for the expedition. 我们需要为这次探险找到赞助.
Pubcilize: to make something known to the public; to advertise something 宣传;推广;宣扬;传播 verb VN
They flew to Europe to publicize the plight of the refugees. 他们飞往欧洲报道难民的惨状.
a much/highly/widely publicized speech(= that has received a lot of attention on television
in newspapers
etc.) 一篇受到大力／高度／广泛报道的讲话
He was in London publicizing his new biography of Kennedy. 他在伦敦推销他新出版的肯尼迪传.
Rally: a large public meeting
especially one held to support a particular idea or political party 公众集会
羣众大会(尤指支持某信念或政党的)
to attend/hold a rally 参加／召集大会
a peace/protest rally 和平／抗议集会
a mass rally in support of the strike 支持罢工的羣众大会
random: done
chosen
etc. without somebody thinking or deciding in advance what is going to happen 随意的;任意的;未经事先考虑的;胡乱的
the random killing of innocent people 对无辜者的随意杀戮
a random sample/selection(= in which each thing has an equal chance of being chosen) 随机抽样／选择
The information is processed in a random order. 信息是按随机顺序处理的.

来源:恒星英语-口语频道