星巴克咖啡豆为什么那么贵 Quora精选：为什么星巴克的咖啡那么贵？

Quora精选：为什么星巴克的咖啡那么贵？  

,Why is Starbucks so expensive?,为什么星巴克这么贵？,获得13.5k好评的回答@Sanjai Tripathi,Three parts to this question:,这个问题有三部分：,Why is the cost structure of Starbucks high;,为什么星巴克这么贵；,Why are they able to charge such high prices;,为什么星巴克可以这么贵；,And why do they choose to charge such high prices?,为什么星巴克要这么贵？,Regarding the cost structure, as others have pointed out, they have a high cost model for producing coffee beverages (and other products). ,说到成本结构，像其他人指出的一样，在他们的咖啡制造商业模型中很高的成本（他们也生产其他产品）。,Principally, they are often located in high rent areas, and are optimized for service quality rather than cost-efficiency.,主要来讲，它们经常开在租金很高的地段，而且使服务水平最佳化，而不是追求成本效益。,Regarding how they are able to charge such high prices, it's largely a product of branding and convenience. ,说到他们怎么能要价这么高，很大程度上是因为这集品牌和便利于一身的产品。,Though I wouldn't say they are out of line with other independent coffee shops, so the branding perhaps isn't even that marginally important, other than attracting customer volume.,虽然我不会说他们和其他非连锁咖啡店有多不一样，所以最重要的是吸引消费者，相比之下品牌不是那么重要了。,Regarding why they choose to charge such high prices ... because they can.,至于为什么他们选择要价这么高..因为他们可以要得这么高。,（翻译：Jessie）