商务英语广告语 商务英语敲门砖第12期:广告准备

商务英语敲门砖第12期:广告准备  

Project: to present somebody/something/yourself to other people in a particular way
especially one that gives a good impression 展现;表现;确立(好印象) VN ~ (yourself)

They sought advice on how to project a more positive image of their pany. 他们就如何加强树立公司的形象征询意见.

She projects an air of calm self-confidence. 她表现出镇定自若的神态.

He projected himself as a man worth listening to. 他装成很有见地的样子.
Brand recognition: 品牌认同
品牌认知
品牌识别
Will there be any direct mail?

'direct mail'就是"直接邮寄的广告"的意思. Advertisements that are sent to people through the post/mail.
Please prepare a more detailed proposal
and then I'll pitch it to the higher-ups.

Pitch: to try to persuade somebody to buy something
to give you something or to make a business deal with you 推销;争取支持(或生意等) ~ (for sth)

Representatives went to Japan to pitch the pany's newest products. 销售代表前往日本推销本公司的最新产品.

We were pitching against a much larger pany for the contract. 我们在与一家比我们大得多的公司竞争这项合同.

'higher-up'就是上级
大人物的意思. A higher-up is an important person who has a lot of authority and influence.