什么是第一春和第二春 疫情之下美国汽车影院迎来"第二春"

疫情之下美国汽车影院迎来"第二春"  

The coronavirus pandemic has led to the closures of movie theaters across the US and the delay of coveted 2020 blockbusters like Disney and Marvel Studios' "Black Widow" and MGM's James Bond film "No Time To Die."
But that does not mean going to the movies is out of the question.
Drive-in theaters throughout the US have not only remained open
but have seen spikes in revenue as consumers desperately look for ways to escape their houses while abiding by the rules of social distancing.
美国各地的汽车影院不但继续营业，而且收入还大幅增长，因为消费者迫切地在寻找既能出门又不违反社交隔离规定的方法。
Andrew Thomas
for example
owner of the Showboat Drive-In Theater in Hockley
Texas
saw a 40% increase in sales revenue o weeks ago
and a 95% increase this past week
just by showing the same o movies: Disney and Pixar's "Onward
" and the Universal Pictures horror film "The Invisible Man."
"Everyone is looking for a way to feel normal and this is a way of being safe
" Thomas said. "I spend all day answering emails from people who never heard of us before
because they are trying to find something to do."
Drive-ins are also allowing other panies to be "reborn" as well.
Darrell Landers
founder and CTO of Ultimate Outdoors Entertainment
an outdoor movie-screen rentals pany
told CNBC that his pany has lost a substantial amount of revenue since the coronavirus led to mass public closings. Landers' pany survives off of bringing large groups of people together to watch movies outdoors.
But UOE has since refocused on its mobile drive-in theater business
which has been intact for 12 years
utilizing its LED screens to allow movies to be watched at all times of the day.
"Showing movies during the day outside is a new concept
and we are using the LED screens to test-drive movies at other times than just at night
" Landers said. "So the drive-in is sort of a rebirth and a way for us to replace some of the ine that we lost."
And now business is booming.
According to Thomas
the Showboat Drive-In Theater owner in Texas
even with the inevitable return of movie theaters across the nation
consumers will not immediately feel safe returning to auditoriums in such big masses
which makes drive-ins a much more viable option.
With movie theaters possibly staying shuttered for a majority of the summer
Thomas is asking big studios to consider releasing their coveted summer blockbusters with drive-in theaters.
"People will e because they want that sense of normalcy
" he said.
Besides "Black Widow" and "No Time To Die
" Paramount Pictures delayed the release of "A Quiet Place Part Two
" the anticipated sequel to John Krasinski's 2018 horror film that grossed more than $340 million worldwide. Universal pushed back the ninth installment of The Fast and Furious franchise
"F9
" until April 2021; its 2017 predecessor
"The Fate of the Furious
" grossed over $1 billion worldwide. And Warner Bros. announced that "Wonder Woman:1984" will not be released until August; it was supposed to debut in June.
The coronavirus has brought a lot of uncertainty to the global economy
and the future of the movie business is unknown at the moment. But one certainty remains: "The desire for people to somehow recapture the singular
irreplicable
munal big-screen movie theater experience in any way they can is a testament to how important the moviegoing experience is
" said senior media analyst Paul Dergarabedian of Comscore. "Particularly during these obviously trying and unprecedented times."