日本推腿上广告 女孩可出租玉腿

日本推腿上广告 女孩可出租玉腿  

Introducing the least subliminal advertising ever. In Japan
panies are actually launching print campaigns on young women's bare legs.
Are we really ready to turn our bodies into billboards for a few extra bucks? Japanese advertisers are banking on it
offering women money in exchange for the use of their thighs. Participants paste temporary tattoos of brand logos on their legs and spend the day exposing them to oglers. To be eligible for ad space
you must be at least 18-years-old and connected to least 20 people on social neorking sites. The idea es as part of the advertising maxim that ads should run “wherever people are looking.”
As of November 2012
about 1
300 women have registered their legs to be part of ad campaigns with Absolute Territory PR
the publicity team behind the bizarre media blitz. In fact the name of the PR pany
“Absolute Territory
” is a translation of the Japanese phrase “zettai ryouiki
” used to describe the area on a woman’s leg beeen the end of her skirt or short and the beginning of a thigh-high or knee-high stocking
a style that has been popularized by Japanese Anime and manga.
截至2012年11月，已有约1300名女孩在“绝对领域”公关公司报名，愿意用她们的大腿做广告。这一公司就是发动这场奇异的媒体闪电战的宣传团队。事实上，这个公关公司的名字“绝对领域”是从日语翻译过来的，在日语中该词是用来形容女人腿部从短裙或短裤下䙓到过膝或及膝长筒袜顶端之间的那一段。这种流行的穿衣风格是被日本动漫和连环画带动起来的。
In order to get paid at the end of the day
women must wear the advert
which es in the form of a temporary adhesive
for at least eight hours. They must also post photos of themselves wearing the adhesive on social neorking sites like Facebook and Twitter as proof of pleting the job. Women can expect to earn beeen $13 and $128 for one day’s work.
Presumably
because “zettai ryouiki
” is a “total mag for the male gaze
" one can assume this marketing strategy would work particularly well for products or services geared to a male audience.
It’s not only advertisers who are taking advantage of the popularity of the trend. The band Green Day had girls stamp an ad on their thighs as a marketing campaign for their new album
!Uno!.
Though it could be classified as a blatant objectification of the female body
Absolute Territory PR’s crafty campaign is a glimpse into the future of advertising. It’s been theorized that in just a few years advertisers will be able to use augmented reality to float digital ads in prominent places that you would need special glasses or contacts to see. It’s a brave new world.