什么口罩不会弄花妆 "口罩妆"正流行,来看看正确的打开方式

"口罩妆"正流行,来看看正确的打开方式  

From July 24
face masks will bee mandatory for those visiting shops and supermarkets in England. As face coverings bee part of the new 'normal'
sales of eye and brow make-up have soared throughout lockdown.
In fact
since reopening their doors to customers in mid-June
retailer Primark has sold almost 800
000 sets of false lashes. Instagram has also seen over 14
000 posts using the hashtag #maskmakeup over the past month
proving that eyes have bee the focal point of our faces.
The increased use of face masks has impacted make-up sales. "Categories such as eye liner
mascara
eyeshadow and brow products will see an increase in usage while the bottom half of the face remains hidden
" Margaux Caron
global beauty analyst for Mintel
told The Telegraph recently.
口罩使用的增加对化妆品销量造成了影响。市场研究咨询公司英敏特的全球美容分析师玛尔戈·凯伦近日告诉《每日电讯报》说：“在下半部分脸被遮盖时，眼线笔、睫毛膏、眼影和眉妆产品等类别的化妆品使用量将会增加。”
"By contrast
lip products will suffer from this new habit with categories that smudge easily like liquid lipsticks and glosses particularly impacted."
Pick a longer-lasting foundation
Wearing masks will likely change the types of foundations and concealers we use. "Foundations and face products that do not transfer on masks will gain popularity as consumers will still aim for even skin tone on exposed areas of their face
" says Caron. "This will challenge the enduring 'glow' trend
and will likely be replaced by matte products that provide long-lasting coverage requiring limited to no upkeep throughout the day."
Invest in more eye and brow products
Consumer habits have already started to change. In new research by The NPD Group
it was found that since the start of lockdown
mascara sales are up 55 percent against the previous year
and eyebrow products up by a staggering 78 percent - likely to be a result of the closure of salons providing threading and waxing treatments.
As we wear masks on a more regular basis now
it might be good to invest in a longer-lasting mascara and brow product.
Keep lips protected with a balm
"Lipsticks should be swapped for more long lasting balms
" says make-up artist Lan Nguyen-Grealis. "If you can't live without your favourite lipstick then blot away until there is no transfer. It's like wearing your favorite lingerie but no one sees it."