最新流感疫情 疫情时期的别样球赛——纸板人当观众

疫情时期的别样球赛——纸板人当观众  

When Major League Baseball kicks off its abridged season this month
its fan base is going to look dramatically different and they won't be nearly as loud.
That's because teams like the Oakland Athletics
San Francisco Giants and a handful of others will be filling their stands with cardboard cutouts of fans. The trend
which we first saw in European soccer leagues
has now made its way to the United States.
When MLB returns after a lost spring due to coronavirus
fans will not be permitted in the stands. That has forced teams to look for creative solutions to recoup in-stadium revenue and create fan engagement.
因为疫情而损失了春季球赛的美国职业棒球大联盟归来后，现场看台不允许粉丝进入。这迫使棒球队寻找创意方式来找补球场收入、增加粉丝参与度。
The A's announced the start of the "Coliseum Cutouts" program on Monday
which allows fans to put their image on an 18 x 30 cardboard cutout and for the chance to see their cutout appear on television. In 24 hours
the A's said they have already sold 1
000 "season tickets" for the cardboard cutouts.
"Response has been extremely strong
" Oakland A's president Dave Kaval told CNBC in an interview. "People are especially interested in the foul ball dunk
where if your cutout gets hit
we send you the authenticated ball to your house."
The price of cutouts varies by team
but in Oakland
prices start at $49 and go up to $129
depending on location in the stands.
The fine print says that mercial advertisements
slogans
websites and social media handles will not be permitted on the cutouts. Offensive or negative references and names of MLB players are also prohibited.
The A's said the cutouts will remain in the ballpark for the 2020 regular season and fans will have the option to take home their cutout as a souvenir when the season ends. The A's do not guarantee the condition of cutouts from weather and other elements.
Kaval said that there's also a visual ponent to having cardboard fans at the ballpark.
"It has a better feel for the broadcast experience versus seeing empty stands
so I think you will see more and more teams adopt something like this
not only for the fan engagement but for the broadcast experience
" he said.
The San Francisco Giants are running a similar cardboard cutout program for season ticket holders
which they plan to open to the public beginning on Monday. The Giants plan to put the images of the season ticket holders in their actual seat locations.
The Oakland Athletics said their Coliseum Cutout program is not designed to make money for the anization
but to raise money for local charities that have been impacted by Covid-19.
The San Francisco Giants said it's less about the money and more of a fun way to engage with its fans.
The Giants are charging $99 for their program and are providing the cutouts to season ticket holders that have agreed to roll their money to next season.
Yet in Germany
Bundesliga's Borussia Monchengladbach sold 23
000 cutouts
according to Be At the Game
the pany behind the program. With an average price of $26
that's about $600
000 in revenue.
Tom Hickson
co-founder of Be At the Game
said his pany has been in discussions with the NBA
NHL and MLS teams about utilizing this new type of fan.
"As sports fans
we're all obviously aggrieved about the fact that the Covid-19 pandemic has prevented fans from entering into sports stadiums and arenas across the world
” Hickson said. "So it's a way in which fans can be re-engaged."